Setting up a Google AdWords (now known as Google Ads) campaign
1. Create a Google Ads Account Go to Google Ads. Click on “Start Now” and follow the prompts to set up your account. You’ll need to provide basic information like your business name, website, and billing details. 2. Set Up Your Campaign Campaign Goal: Choose the goal of your campaign, such as Sales, Leads, Website Traffic, Product and Brand Consideration, or Brand Awareness. If you’re not sure, you can also choose to create a campaign without a goal’s guidance. Campaign Type: Choose the type of campaign you want to run, such as Search, Display, Shopping, Video, or App. For most businesses, a Search Campaign (text ads that appear in Google search results) is a common starting point. 3. Select Your Campaign Settings Campaign Name: Give your campaign a descriptive name to keep it organized. Networks: Choose where you want your ads to appear. For a Search campaign, you can choose the Google Search Network and/or the Display Network. If you're new, it might be best to start with just...